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Evaluation of a Business Model - Procter&Gamble

The promise of the long-awaited digital revolution has finally been fulfilled. Flat-panel televisions, MP3 players, wireless laptops, cell phones with Internet browsing capability, wirelessly networked computing devices for the home, digitally controlled home appliances, and more are no longer the toys of a future generation. They are here today, and Best Buy wants to sell them�all of them�to anyone with the money to burn on such luxury items. In addition to all the gee-whiz electronic merchandise, the company still sells coffee makers, vacuum cleaners, and washing machines, albeit slightly more expensive ones than before.

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Retail Business Analysis

Retail Business Analysis �Payless ShoeSource, Inc. is the largest footwear retailer in the United States. Payless has built its success by offering a large selection of shoes at very low prices, most selling for less than $15 as of 2004� (fundinguniverse.com, N/D, para. 3). Payless ShoesSource has implemented generic and segmentation marketing strategies in order to market their products successfully. This paper will analyze how the company has implemented these strategies and will discuss how these assessed strategies could be improved to impact the successful marketing of the product.

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